The brand builds on its underwear expertise with new Shapewear designed for confident body solutions in best-in-class fits; unveils campaign starring Eve Hewson
Calvin Klein is proud to launch Calvin Klein Shapewear, the first offering of its kind from the brand behind the original designer underwear. This new offering presents foundation and fashion styles with bold, body-confident solutions driven by innovation and inspired by the brand’s iconic approach to sensuality.
Calvin Klein Shapewear’s foundation styles are available in an array of no-show thongs, briefs, mid-thigh shorts, bodysuits, leggings and slips, designed at four compression levels. At each level, Calvin Klein Shapewear is created with best-in-class fits for unrestricted confidence and comfort:
- Second Skin Smoothing is the lightest shaping solution, offering sensual smoothing with a barely-there look and feel. Weightless microfiber with stretch meets seamless clean-cut edges for no-show confidence.
- Stay Put Mesh offers no-slip compression that’s smooth to the touch. Designed with breathable medium control layers crafted from microfiber mesh that stay in place.
- Stay Put Stretch is designed with firm compression for body defining comfort. Silky smooth microfiber is crafted with flexibility for curves and firm control layers for support.
- Secure Sculpt is powerful and supportive, with secure extra-firm compression and body-sculpting performance. Smooth, seamless microfiber and zoned support create a sensual figure.
Calvin Klein Shapewear builds on these foundations with a selection of fashion-oriented styles featuring designs inspired by Calvin Klein’s iconic logo and lace underwear. Designed to wear as apparel, these styles focus on color, versatility and sensuality for stylish comfort and control from day to night.
Icon Shapewear is daring, with uncompromising comfort. Briefs, mid-thigh shorts and bodysuits are designed with zoned no-slip compression and clean-cut edges that show off the body, finished with the iconic Calvin Klein logo waistband.
Sensual Stretch Lace makes a bold statement, incorporating smooth lace detailing that brings a hint of sensuality to any outfit. Breathable microfiber stretches in all the right places for worry-free wear that lets your confidence shine.
As part of this launch, Calvin Klein today unveils a campaign starring actor Eve Hewson in her debut for the brand. Directed and shot by Charlotte Wales, Eve is styled in a variety of fashion Shapewear pieces that amplify her natural confidence and channel empowered sensuality.
Calvin Klein Shapewear launches globally today, February 27, on calvinklein.com and in-store. Campaign content with Eve will roll out on @calvinklein social channels throughout the week.