Tommy Hilfiger announces upcoming White Lotus star Patrick Schwarzenegger and his supermodel fiancée Abby Champion are the faces of the TOMMY HILFIGER Fall 2024 campaign. The campaign showcases new seasonal essentials reimagined with the vibrant energy of New York City.
Dressed in contemporary interpretations of timeless transitional pieces, the campaign offers a glimpse into the lives of the fashionable young couple. Their undeniable chemistry is captured in a series of portraits that reflect their successful careers, distinctive style, and, above all, their interpretation of "forever and ever." With charisma and sophistication at the forefront, the collection ushers in a new era of classic American style and understated elegance.
"Patrick and Abby embody the next generation's power couple," said Tommy Hilfiger. "Their deep connection, mutual bond, and unwavering support for one another capture the spirit of optimism that has always fueled our brand. With this campaign, I'm excited to introduce a new era of classic prep style, viewed through the aspirational lens of this remarkable duo."
"This campaign felt like an intimate and genuine reflection of our relationship so far," said Patrick Schwarzenegger. "I always feel my best when Abby is by my side, and wearing Tommy's latest collection, we felt comfortable, relaxed, and classic. It's a timeless campaign, and we look forward to a lifetime together."
“I’m used to working around the world, so to shoot with Patrick and Tommy in New York felt like coming home”, said Abby Champion. “Over the years Tommy has redefined the city’s style by mixing heritage with modern. Each piece had a familiar and reassuring feeling, enhanced with elevated fabrics and contemporary style.”
Patrick Schwarzenegger and Abby Champion, who began dating in 2015, quickly became one of Hollywood's most fashionable young couples. Throughout their relationship, the soulmates have supported one another, both in their careers and personal lives. Champion continues to be a sought-after model, gracing international runways and featuring in top fashion magazines, while Schwarzenegger's acting career is on the rise with his much-anticipated role in White Lotus Season 3 and Ryan Murphy’s American Sports Story: Aaron Hernandez. The couple was captured in uplifting and effortless portraits by Alasdair McLellan.
The Fall 2024 collection is inspired by New York, the epitome of classic American style, infusing the city’s distinctive energy with a signature Tommy twist. Upholding the tradition of incorporating athletic elements, the range of casual sportswear offers contemporary updates on timeless silhouettes, such as sharply tailored chinos, sophisticated cable-knits and reimagined polos. Key pieces for the season include a modernized camel wool coat, an oversized puffer in an elegant plaid pattern, and polished pea coats in navy, alongside bombers featuring varsity-inspired accents. Soft sweaters, classic Oxford shirts and precisely tailored blazers are designed for effortless layering, whilst loafers and sleek Chelsea boots offer versatile, everyday sophistication.
The Fall 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season.